Learn Specific Strategies to
Make Some REAL Money in Publishing
Sell Info Products in Ways You Never Imagined
Get the Help You Want When You Want It!
Paulette Ensign's Publishing Prosperity Mastermind is the answer.
From: Paulette Ensign
San Diego, CA, USA
Monday, 3:27 p.m.
Dear Colleague
Have you noticed how hard it is to make any real money selling
one copy of one product to one person, whether you're writing books
or other info products, self publishing or getting published by someone
else, digital products or printed version?
Better Than Traditional Publishing
If all you've ever known is the world of traditional book publishing,
you think bookstores are the only way to go (once you find that prized
agent and publisher, and get a meager advance, if any), that the agent,
publisher, and bookstore are all tough to get into, and that you'll get
unusable returns on those bookstore orders. Not my idea of a good time,
and probably not yours, either. After all that work to write and produce
the book or any other information product, what you've got to show for
it is pallets of cartons of that product sitting in your garage. Who wants
that? There has got to be a better way to get your knowledge out there
and make substantial money from it.
Better Than Only Internet Publishing
And that's not all. What about all the magic and hoopla about how easy
it is to sell digital products on the Internet? No fuss, no muss, no production,
just steady income coming in. Not necessarily. You still have to market your
products, no matter what. And you've got to sell a whole lot of them before
you see anything resembling enough revenue to leave your corporate job or
buy that car you've wanted once you hit publishing stardom. It seems like
a wild goose hunt, doesn't it? I know just how you feel. But read on...
Step Right Into More Income Now
Increase your income in no time flat as a member of Paulette Ensign's
Publishing Prosperity Mastermind, focused on "one to many" instead of one
to one. I have a hunch you're going to love learning to:
- Sell tons of copies to corporations, associations, and non-bookstores.
- License your info products to companies, websites, and publications.
- Make lots more money than selling single copies of single products to
single end users.
Imagine creating a single product, selling thousands (or hundreds of thousands) of
copies to one buyer, who wants other formats from you as soon as possible. This
is NOT about the same old Internet Marketing gurus you bump into every time you
turn around - not even close. They don't show you how to sell thousands of your products to individual companies, associations, and websites, to buyers who use
what you have as promotional tools to prompt more sales for themselves. Create
one product as the basis for many products. Then sell them in bulk. We'll show you
how.
Here's What's In Store, Especially For You
As a member of Paulette Ensign's Publishing Prosperity Mastermind, this is
a taste of what you'll get as carefully hand-picked experts share their
first-hand knowledge with you. Each of these topics is a theme of a month
during the next year and then some. We cover the gamut, as you'll see.
1. Create Publicity-Worthy Products
with Marcia Yudkin
Give a ho-hum product a creative twist, and you gain a huge advantage in
obtaining publicity for it. This session explains more than a dozen ways to
turn either an information product (book, CD, report) or a tangible product
(T-shirt, gift basket) into something that reporters and talk-show hosts can
hardly resist helping you promote. Then you learn how to create and take
full advantage of the publicity opportunities that present themselves to you.
Did you miss this live session?
Get the MP3 audio recording, the PDF transcript, or both.
2. Go from Entrepreneur to Infopreneur
with Stephanie Chandler
An infopreneur is someone who sells information. Everyone is an expert at
something. That expertise can generate tremendous income opportunities
from information products. Whether you want to add revenue streams to
your existing business or launch a new business as an infopreneur, this
session is loaded with resources and ideas to help you create and sell
information products.
Did you miss this live session?
Get the MP3 audio recording, the PDF transcript , or both.
3. Create Best-Selling Titles
with Claudia Gere
An information product title must attract immediate attention, be memorable,
and descriptive. Learn what else a title must do to sell more books, booklets,
audio products, and programs. Learn formulas for creating must-read titles for
all your information products and how to side-step some of the more common
mistakes.
Did you miss this live session?
Get the MP3 audio recording, the PDF transcript , or both.
4. Listen and Respond to the Demand for Audio
with Caleb Scoville
Explore how and why to use audio for creating additional products and
upgrading existing products. Discover the simplest ways to develop your own
audio products, what software to use (some is even free!), and various audio
formats for different situations. Whether you've ever done an audio product or
not, you'll find a wealth of easy-to-understand information about services and
utilities to use -- automated recording services, conference lines, and more.
Find out the good, the bad, and the terrific about interviewing someone as a
way to create a product, and your best choices when it comes to deciding
about outsourcing the audio or doing it yourself.
5. Build a Foreign Rights Revenue Stream
with Bob Erdmann
A respected publishing industry veteran and foreign rights Expert demystifies
the process for you. Let him help you to build a new revenue stream to make
your publishing venture much more profitable. In a step-by-step plan he will
show you how to make foreign rights a very meaningful part of your publishing
future.
6. Make More Money Selling Info Products to Corporations, Associations, the Military, and More
with Brian Jud
Every year, more books are sold to buyers in market segments outside of
bookstores than are sold in bookstores. Corporations, associations, schools,
government agencies, and the armed services can buy books and other
information products in large quantities and on a non-returnable basis. Are
you getting your share of these sales and profits? You will discover in this
session how to find new markets for your existing titles, locate new users
for your existing information, find new uses for your basic information, and
increase your sales and profits.
7. Make Your Voice Sing - the Power of Great Editing
with Barbara McNichol
Tap into the power of expert editing for your nonfiction books, booklets,
and articles so you can:
- Make your voice "sing" on the page.
- Ensure your manuscript "hits the mark" you intended.
- Learn about the different types of editing and how to find the right
one for you.
- Put out a book or other information product that people in your target
audience can't wait to read.
How can you better convey your expertise in print? Tune in to this session.
8. Successfully Choose and Work with Publishing Service-Providers
with Andrew Chapman
If there's one constant in the midst of the changing face of publishing, it's
the need to work with vendors. Whether contracting with an audio or video
producer, proofreader, designer, printer, or other service-provider, your
ability to choose and work with them can make or break your project --
and your bank account. Unfortunately, it can be a case of "you don't know
what you don't know" that can lead to costly confusion and choices. Learn
a solid system to use in your vendor relations to help ensure the best
outcome possible.
9. Develop Profitable Spin-Offs of Your Published Products
with Lee Silber
We all know it's good for the environment to recycle. It's good for your
business and bank account, too. For years our guest Expert was busy
producing everything from books (14), businesses (7), and workshops (800).
This created a lot of waste. So he started repackaging and reselling his earlier
works and found financial success . . . again. Let him show you how to do it, too.
10. Bundle Up for Bigger Bucks
with Pat Price
Want to increase your sales without investing more time or money? It's easy
when you use the power of bundled offers. Companies from McDonald's to
Ginzu knives have successfully used this tactic for years. And you can, too.
Learn how to package, price, and promote your own bundle for bigger sales.
11. License Your Info Products and Contents to Websites,
Companies, and Publications
with Paulette Ensign
Granting specific rights to someone else to use your content or produce your
product is one of the least-tapped sources of revenue and ways of extending
your message both within and beyond your own country. Plus it's 100% profit.
Find out some of the endless ways you can leverage what you've done once
to reap repeated and huge rewards for a very long time.
12. Publish Your Way to Principled Profit
with Shel Horowitz
Learn first about basic principles and examples of how and why ethical, Green,
cooperative businesses are better poised to succeed. Our presenter will then
move into specific marketing methods that ethical publishers can use to build
a market at little or no cost.
13. Sell Your Products to Big Companies
with Jill Konrath
There's gold waiting in the corporate coffers for information product developers
like you. The question is, how do you gain entry to the kingdom of the company?
Once you've identified the right company, how do you find the right person, and
what do you say then? Not only is that where the real revenue is to be made, it
can be made repeatedly with the same client once you know how.
Check back here soon to see who else we've added to the
roster of Expert Interviews for the end of 2009 and into 2010.
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Skip the Pitch-Fest
Of course each expert has products and services to go beyond the content
that is presented. However, the calls will be anything but a "pitch-fest." These
presenters are way too seasoned, savvy, and successful for that. Supporting
your success with topics from these experts every month provides you articles
related to the live meeting and a members-only electronic newsletter focusing
on that topic.
Free with Membership
There will be a free downloadable MP3 audio recording of each live class, and
a PDF text transcript of each phone session as part of your membership, whether
or not your schedule allows you to attend the live sessions.
You can brainstorm about the topic of the month or anything else on your
mind about publishing prosperity at the additional monthly one-hour "open mic"
telephone discussion.
And the PublishingProsperityMastermind.com blog gives you a chance for more brainstorming and networking with colleagues worldwide, any hour of the day or
night, in any time zone by reading and commenting at the blog.
This is probably a lot of uncharted territory for you. It is for many people, just like you, who have tons of knowledge to share, a message to get out into the world, and a desire
to make some decent money in the process. But I'm getting ahead of myself
here.
- Are you clueless about where to start?
- Do you start and not finish creating books, booklets, or audio programs, or never start at all?
- Are you feeling professionally isolated?
- Would you like to sell in bulk and need input about how to do that?
- Do you want to be an author without spending time or money writing a whole big book?
- Is your budget just shy of affording private consulting fees yet you want ongoing support for marketing your business and developing products?
- Are you looking for enthusiastic sounding boards and connections for your ideas?
- Do you realize you may not even know what it is you don't know?
Here's What You'll Get as a Deluxe Member
Every month, for as many months as you'd like, at a price that's a fraction
of our consulting and many of our products, as a Deluxe Member you'll get:
-
Expert Interview teleclass one-hour live monthly with open Q and A
-
MP3 audio file of the live Expert session
-
PDF text transcript of the live Expert session.
-
Open telephone discussion one hour a month - any topic you want to discuss
-
Articles - several new each month
-
Blog - specific to this community
-
Newsletter - private members-only monthly electronic
-
Bonus for joining - Brian Jud's "Beyond the Bookstore" 300+ page PDF
book
plus his Planning Productivity Excel Spreadsheets
Don't Take My Word For It
Here's What People Are Saying
"Paulette Ensign's coaching has pushed me far beyond "just" my booklet
to think of other products, potential customers, translation to another
language, a CD, and other booklets. She has helped me sort through
several marketing choices so that I can better grow my business. She
has also provided valuable lessons for the "back office" of my business;
cost management and financial controls. Thanks, Paulette"
-Tom Huberty, CEO
BetterRunCompany.com
Minneapolis, MN
"A corporate client of mine licensed my publication for a tidy 5-digit sum,
and only expects to produce a couple hundred copies. And it was a
corporate department I never would have considered as a potential buyer."
- Amy Showalter
Momentum and Motivation for Grassroots Success
Columbus, OH
"Your welcoming comments on your Expert Interview calls provided a
feeling of belonging. I'm a retired school teacher and I know for sure that
if students don't feel welcome in your class they are not in a condition to
perform. Your dialog provides hope that yes, this is a doable thing; the
booklets.
There as humor enough to ease tensions and open the mind to
make it more of a game than a daunting challenge. Your dialogue and
materials set specific and realistic expectations. And of course your
constant encourgemet by your role modeling and comments educes the
best in us fledglings. You have great patience which is the sign of a great
teacher. I call it indomitable perseverance. Your intertwining notes of
appreciation and thanks are encouraging."
- Robert Barta
Universal Publishing
Shoreline, WA
"Paulette is a rare professional who really cares about each of her clients
to make sure they succeed and get a lot more value for what they paid her.
Working with Paulette, I felt like I had acquired my own personal mentor
who was and will always be there with great ideas and support whenever
I sit down to write my booklet or my book. I couldn't have done it without
your support, Paulette."
- Dr.Dalia Esh-Lavon
Author of The Magnetic CEO
Chicago, IL
"I certainly believe in the power of booklets. To date, I've written several
customized booklets that have been translated into four different languages
and sold over 250,000 copies. My clients are looking for quick, simple,
how-to information that they can easily implement. Booklets are one of my
all time favorite recipes for success."
- Susan Friedmann, CSP
The Tradeshow Coach
Lake Placid, NY
"One of my clients commissioned me to create a new publication of my own
for them, and simultaneously placed an order for tens of thousands of copies
once it was done, before a single word had been written. They ordered similar
quantities of my other titles through the year. It makes for an abundant
continuity program and they are turning millions of pounds as a result."
- Peter Thomson
Peter Thomson International
Leamington Spa, UK
"I've now sold over a million booklets through licensing deals based on what
you taught me. Does that make me Number One?"
- Kevin Martyn, Consultant
South of England, UK
"We have worked with companies who use many books as premiums to help
them sell more of their own product. A local bank used a personal finance
book as a business gift to new clients opening savings accounts. The
promotion was geared toward high school and college graduates. The book
featured information on loans, investing, and saving techniques as well as
information on stocks, bonds, and other investment vehicles. The bank realized
that an educated customer is a long term customer, and focusing on young
clients insured years of good relationships. Over 7500 books were sold on short
discount."
-Brian Jud, Author
Beyond the Bookstore
Avon, CT
Let Your Clients Pay to Market You
Yes, you read that right. It's not a typo.Your client buys from you then
distributes your product as a way of promoting his or her own product, service,
or cause. You've seen things like "Free gift with purchase" or "Get a gift when
you open an account with us or join our group or renew your subscription."
Those are just a few ways your information products are used by your bulk
buyers. Every time your buyer does that, you are each promoted at the same
time. And what's more, you were paid for the privilege. Pretty terrific, isn't it?
Sell your fully produced, customized product, or license specific rights to use
your content for large sums to large companies, associations, and websites.
Make a whole lot more than selling one copy at a time to one person at a time,
while being marketed by your buyer.
Don't know how to do that? We'll show you how.
A license can be (and has been) $500, $1500, $12,500, $30,000 and more, and
it can be recurring on a renewal basis - with your client doing all the work to
print or translate and edit and distribute. You write it once, sell it many times.
Your client also markets your info products for you each and every time the
product is given away or resold. It's far from unusual for a recipient of such a
"gift" to want to know how to get copies for their own company's promotional
use.
You make more revenue and your message reaches a much larger audience in
the process. It's as simple as that.
See Why This Site's For You
You have questions, no matter whether you've been on the information
products journey for awhile or are just starting. This site has answers or
tells you where you can find them.
You are: a coach, consultant, author, professional speaker, solopreneur,
solo practitioner, mompreneur, baby boomer, educator, or corporate
employee.
You're ready to start something new with your knowledge, expand what
you've already started, or refine what you've got, with whatever time and
resources you have, and make money from it, lots of money.
Remember the day your Significant Other "suggested" you go get a job or
go back to the corporate one you had, and stop trying to make money writing
about your experiences? What do you think the reaction will be when you flash
a nice 5-digit check you get for the licensing deal you make for using your
content? Needless to say, you'll probably never hear the word "job" coming
at you in your home again.
Or you've been imagining the day you leave that corporate job for good and
do something that would make you really happy. All the passion you have
bubbling out of you for that hobby or all those years you've spent gathering
a wealth of unique professional knowledge. Now you can share your knowledge
and passion with people who can hardly wait to receive it and pay you
handsomely for it.
Eager to start or expand your family, you want an outlet for your intellect that's
flexible enough to let you be there to enjoy your kids. Create shorter information
products that become a whole product line, without ever missing the baby's first
step, a single soccer game, or a school play.
You're a professional speaker who has been selling products from the platform
forever, dragging inventory with you, and realizing there's more to be had than
what you're harvesting. Think about what an introduction to a large-quantity
buyer at that company would mean for your checkbook and your lower back.
Making the shift from exchanging time for dollars to more of your revenue from
products has you scratching your head. Even though your practice is thriving,
you'd love to be making money in ways that aren't attached to your calendar
every day (and evening) of the week.
Although you love your life as an educator, you'd also love to find some ways
to bring more income into your pocket beyond trying to play catch-up during
school breaks. You've got a wealth of valuable information to share with the
greater world, and this is an ideal way to do it.
You thought you'd never finish writing your 200-page book and you're the
one who now has pallets of them sitting in your garage. Imagine what it
would be like to call your favorite shipping company to pick up all those books
and deliver them to one client. And the entire next print run goes directly from
your printer to the same client who wanted more than the thousands that
were in your garage. Yes, you came to the right place!
Join now so you get all this great stuff from the very beginning, at prices
you'll love.
Remember, Here's What You'll Get Every Month
... for as many months as you'd like, at a price that's a fraction of our
consulting and many of our products. As a Deluxe Member, you'll get all of this:
- Expert Interview teleclass - live monthly one-hour with open Q and A
- MP3 audio file of the live Expert session
- PDF transcript of the live Expert session
- Open telephone discussion one hour a month - any topic you want to discuss
- Articles - several new each month based on the theme of that month
- Blog -specific to this community
- Newsletter - private members-only monthly electronic
- Bonus for joining - Brian Jud's Beyond the Bookstore 300+ page PDF of
his book plus his Planning Productivity Excel Spreadsheets.
Experience all of this Deluxe Membership support for only $47 per month or $470 per year (get two free months when paying annually).
As a joining bonus, we've made special arrangements for you to immediated get
a downloadable copy of Barbara McNichol's "Word Trippers" and Brian Jud's 300+ page "Beyond the Bookstore" (exact content as his printed book) and his downloadable planning forms from the content of an accompanying CD-ROM for creating a customized marketing plan and Profitability Calculator. Get your share of the multi-billion dollar non-bookstore market with this information. More than half of all books and other information products sold every year are sold outside of bookstores. Find out where, and how to reach them.
What Book Marketing Pros Are Saying About
Brian Jud's "Beyond the Bookstore"
"To sell more books in less time and have more fun doing it, read Beyond
the Bookstore. You will discover the secrets of reaching the often missed,
big opportunities that will help you make a difference for your future sales
and a great profit for yourself now."
- Mark Victor Hansen,co-author
#1 best-selling ChickenSoup for the Soul
"I sold one-third of the first print run for Principled Profit:Marketing That Puts
People First to Southwest Airlines. Following Brian's road map, I expect to
continue to enjoy profitable non-bookstore sales for the life of its print run."
- Shel Horowitz,
copywriter/marketing consultant
Joining now as a charter member saves you time and money, and starts you
making money right away. These introductory rates will definitely increase for
new members at some yet-to-be-determined point in the future. Yours stays
locked in forever at the rate you pay when joining as long as you maintain an
uninterrupted membership. You will also get all benefits listed as part of your
membership when joining. Members joining later or those who return will have
the option of buying earlier-presented classes' MP3's and transcripts if they
want that valuable information.
Got questions? Let us know what they are and any other membership benefits
you'd like to see added or changed in some way. All suggestions will be
considered. Some will probably be implemented.
Join Today!
Join the Deluxe Membership today. Your credit or debit card will automatically be billed
either each month or annually, based on your choice. You can cancel your membership any time. There's no catch and no strings attached. The only refunds issued will be pro-rated annual memberships.
Click below to lock in your charter membership. You will receive an electronic
receipt from our 100% secure shopping cart.
**** Yes, Paulette, I am excited about becoming a charter member of your Publishing Prosperity Mastermind so I can streamline my path to making more
money in my business now with information products.
Deluxe Membership $47 per month or $470 per year
*** Free Membership***
How would you like free membership in Paulette Ensign's Publishing Prosperity
Mastermind? In fact, how would you like us to pay you to be a member? What
a deal, huh? Receive 30% commission for each person who joins through your
single-tier affiliate membership link* Before you know it, not only will you have
exciting business conversations to share with your friends, colleagues, family, and new joint venture partners, you'll be getting paid to do it. Talk about a great return
on your investment.
* Only those who join directly through your unique affiliate link will be credited
to you. You will continue receiving 30% commission for as long as you and your
affiliates remain members, at whatever level they join. You must be a member
of PublishingProsperity.com to be an affiliate.
Do It Differently, Do It Better, Do It Now
What this all boils down to is you've got a chance to do it differently than most
people ever will, people who are struggling to get their message out to a large
audience and make some good money doing it, people who are stuck as you
move ahead. We're looking forward to working and playing together with you,
NOW!
Prosperously yours,
Paulette
JOIN NOW
$47 /Monthly or $470 Annually
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858-481-0890 (Pacific Time) San Diego, CA 92130
paulette @ tipsbooklets.com