Learn Specific Strategies toMake Some REAL Money in Publishing

Sell Info Products in Ways You Never Imagined

 

 

 

Paulette Ensign’s Publishing Prosperity Mastermind is the answer.

 

From: Paulette Ensign

San Diego, CA, USA

Monday, 3:27 p.m.

Dear Colleague

You’ve noticed how hard it is to make any real money selling one copy of one product to one person, haven’t you?

If all you’ve ever known is the world of traditional book publishing, you think bookstores are the only way to sell books (once you find that prized agent and publisher, and get a meager advance, if any), that the agent, publisher, and bookstore are all tough to get into, and that you’ll get unusable returns on those bookstore orders. Not my idea of a good time, and probably not yours, either. After all that work to write and produce the book or any other information product, what you’ve got to show for it is pallets of cartons of that product sitting in your garage. Who wants that? There has got to be a better way to get your knowledge out there and make substantial money from it.

Better Than Only Internet Publishing

And that’s not all. What about all the magic and hoopla about how easy it is to sell digital products on the Internet? No fuss, no muss, no production, just steady income coming in. Not necessarily. You still have to market your products, no matter what. And you’ve got to sell a whole lot of them before you see anything resembling enough revenue to leave your corporate job or buy that car you’ve wanted once you hit publishing stardom. It seems like a wild goose hunt, doesn’t it? I know just how you feel. But read on…

With PublishingProsperity.com, Here’s What You Get to Have Fun Making Serious Money:

• Expert Interview teleclass - live monthly one-hour with open Q & A
• MP3 audio file of the live Expert session
• PDF transcript of the live Expert session
• Open support group by phone 1 hour a month - you bring the topics
• Articles - several new each month based on the theme of that month
• Blog -specific to this community
• Newsletter - private members-only monthly electronic
• Bonuses for joining - Brian Jud’s Beyond the Bookstore 300+ page PDF of his book plus his Planning Productivity Excel Spreadsheets plus more.

 

 

Step Right Into More Income Today

Increase your income in no time flat as a member of Paulette Ensign’s Publishing Prosperity Mastermind, focused on “one to many” instead of one to one. I have a hunch you’re going to love learning to:

• Sell tons of copies to corporations, associations, and non-bookstores.
• License your info products to companies, websites, and publications.
• Make lots more money than selling single copies of single products to single end users.

Imagine creating a single product, selling thousands (or hundreds of thousands) of copies to one buyer, who wants other formats from you as soon as possible. This is NOT about the same old Internet Marketing gurus you bump into every time you turn around - not even close. They don’t show you how to sell thousands of your products to individual companies, associations, and websites, to buyers who use what you have as promotional tools to prompt more sales for themselves. Create one product as the basis for many products. Then sell them in bulk. We’ll show you how.

These Are the Experts and Topics We’re Bringing You

As a member of Paulette Ensign’s Publishing Prosperity Mastermind, this is what you’ll get as carefully hand-picked experts share their knowledge with you. Each topic is a theme of a month. If you missed any, they are available for purchase at reduced rates so you can buy them whenever you join. 

1. Create Publicity-Worthy Products

with Marcia Yudkin

 This session explains over a dozen ways to turn information products (book, CD, report) and tangible products (T-shirt, gift basket) into something reporters and talk-show hosts can hardly resist helping you promote. Learn to create and take advantage of the publicity opportunities.

Did you miss this live session?

Get the MP3 audio recording, the PDF transcript, or both.

2. Go from Entrepreneur to Infopreneur

with Stephanie Chandler

An infopreneur sells information. Your  expertise can generate income opportunities from information products. Whether  adding revenue streams to an existing business or launching a new infopreneur business, this session is loaded with resources and ideas to create and sell information products.

Did you miss this live session?

Get the  MP3 audio recording,  the PDF transcript , or both.

3. Create Best-Selling Titles

with Claudia Gere

Information product titles must attract instant  attention, be memorable, and descriptive. Learn what else a title must do to sell more books, booklets, audio products, and programs. Learn formulas for creating titles for all your information products and how to side-step common mistakes.

Did you miss this live session?

Get the MP3 audio recording, the PDF transcript , or both.

4. Listen and Respond to the Demand for Audio

with Caleb Scoville

Explore how and why to use audio for creating additional products and upgrading existing products. Discover ways to develop audio products, the good, the bad, and the terrific about interviewing someone as a way to create a product, and your best choices when considering outsourcing.

Did you miss this live session?

Get the MP3 audio recording, the PDF transcript, or both.

5. Build a Foreign Rights Revenue Stream

with Bob Erdmann

A respected publishing industry veteran and foreign rights Expert demystifies the process. Let him help build new revenue streams to make your publishing venture more profitable. His step-by-step plan shows how to make foreign rights a meaningful part of your publishing future.

Did you miss this live session?

Get the MP3 audio recording, the PDF transcript or both.

6. Make More Money Selling Info Products to Corporations, Associations,the Military, and More

with Brian Jud

More books are sold to buyers in market segments outside bookstores than in bookstores. Corporations, associations, schools, government agencies, and the armed services buy books and other information products in large quantities and on a non-returnable basis. Get your share of these sales.

Did you miss this live session?

Get the MP3 audio recording , the PDF transcript , or both

7. Make Your Voice Sing - the Power of Great Editing

with Barbara McNichol

Tap the power of expert editing for nonfiction books, booklets, and articles. Make your written voice “sing.” Ensure your manuscript “hits the intended mark.” Learn different types of editing. Find the right one for you. Produce a book or other info product  your audience can’t wait to read.

Did you miss this live session?

Get the MP3 audio recording , the PDF transcript , or both

8. Successfully Choose and Work with Publishing Service-Providers

with Andrew Chapman

Whether it’s an audio or video producer, proofreader, designer, printer, or other service-provider, your ability to choose and work with them can make or break your project and your bank account. Learn a solid system to use in your vendor relations to help ensure the best outcome possible.

Did you miss this live session?

Get the MP3 audio recording , the PDF transcript , or both

9. Develop Profitable Spin-Offs of Your Published Products

with Lee Silber

It’s good for the environment to recycle. It’s good for businesses and bank accounts, too. Our guest Expert produced everything from books (14), businesses (7), and workshops (800), creating much waste. He started repackaging and reselling earlier works and found financial success again.

10. Bundle Up for Bigger Bucks

with Pat Price

Increase your sales without investing more time or money. It’s easy when you use the power of bundled offers. Companies from McDonald’s to Ginzu knives have successfully used this tactic for years. And you can, too.Learn how to package, price, and promote your own bundle for bigger sales.

11. License Your Info Products and Contents to Websites,Companies, and Publications

with Paulette Ensign

Granting specific rights to use your content or produce your product is one of the least-tapped revenue sources and ways of extending your message within and beyond your country. Plus it’s 100% profit. Find out some  ways to leverage what you’ve done to reap repeated and huge rewards.

12. Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar

with Shel Horowitz

Learn first about basic principles and examples of how and why ethical, Green, cooperative businesses are better poised to succeed. Our presenter will then move into specific marketing methods that ethical publishers can use to build a market at little or no cost.

13. Sell Your Products to Big Companies

with Jill Konrath

There’s gold waiting in the corporate coffers for information product developers. How do you gain entry to the kingdom of the company? Once you’ve identified the right company, how do you find the right person?  What do you say then? That’s where the real revenue is once you know how.

14. Discover How to Charge What You Deserve

with Tom Buford

Service professionals leave hundreds and thousands of dollars on the table by undercharging for valuable products and services. Tom Buford, fee-setting and marketing strategist, reveals common mistakes service professionals make in setting prices, and how to instantly overcome them.

 

Check back here soon to see who else we’ve added.

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“Besides the fact that Paulette is razor-sharp (including her wit), she attracts people who are ‘with-it.’  The last open mic forum was valuable enough that I received a return on my investment worth the entire year’s membership.  I can’t wait til next month’s call!”

  

- Meggin McIntosh, Ph.D.

www.meggin.com

• Are you clueless about where to start?

• Do you start and not finish creating books, booklets, or audio programs, or never start at all?

• Are you feeling professionally isolated?

• Would you like to sell in bulk and need input about how to do that?

• Do you want to be an author without spending time or money writing a whole big book?

• Is your budget just shy of affording private consulting fees yet you want ongoing support for marketing your business and developing products?

• Are you looking for enthusiastic sounding boards and connections for your ideas?

• Do you realize you may not even know what it is you don’t know?

 

“You have something to say and want support? Paulette first inspired me to write my booklet en route to my book. Then she brought together some of us who are now, with her help, insistent on learning to plow new publishing ground. In Publishing Prosperity, her expert leadership, latest information, and great collegial support are the order of the day. If you’re serious about getting the job done, and in good company to boot, what are you waiting for?”

 - Pauline P. DeLozier, Ph.D.

- www.PaulineDeLozier.com

 

Remember, Here’s What You Get as a Member

Every month, for as many months as you’d like, at a price that’s a fraction of our consulting and many of our products, as a Member you’ll get:

• Expert Interview teleclass one-hour live monthly with open Q and A
• MP3 audio file of the live Expert session
• PDF text transcript of the live Expert session.
• Open telephone discussion one hour a month - any topic you want to discuss
• Articles - several new each month
• Blog - specific to this community
• Newsletter - private members-only monthly electronic
• Bonus for joining - Brian Jud’s “Beyond the Bookstore” 300+ page PDF book plus his Planning Productivity Excel Spreadsheets and other bonuses.

Join now to get this monthly support for your business for the reasonable investment of  $47 per month

Here’s What People Are Saying

“Paulette Ensign’s coaching has pushed me far beyond “just” my booklet to think of other products, potential customers, translation to another language, a CD, and other booklets. She has helped me sort through several marketing choices so that I can better grow my business. She has also provided valuable lessons for the “back office” of my business; cost management and financial controls. Thanks, Paulette”

-Tom Huberty, CEO

BetterRunCompany.com

Minneapolis, MN

“Your welcoming comments on your Expert Interview calls provided a feeling of belonging. I’m a retired school teacher and I know for sure that if students don’t feel welcome in your class they are not in a condition to perform. Your dialog provides hope that yes, this is a doable thing; the booklets.”

- Robert Barta

Universal Publishing

Shoreline, WA

“Paulette is a rare professional who really cares about each of her clients to make sure they succeed and get a lot more value for what they paid her. Working with Paulette, I felt like I had acquired my own personal mentor who was and will always be there with great ideas and support whenever I sit down to write my booklet or my book. I couldn’t have done it without your support, Paulette.”

- Dr.Dalia Esh-Lavon

Author of The Magnetic CEO

Chicago, IL

“I certainly believe in the power of booklets. To date, I’ve written several customized booklets that have been translated into four different languages and sold over 250,000 copies. My clients are looking for quick, simple how-to information that they can easily implement. Booklets are one of my all time favorite recipes for success.”

- Susan Friedmann, CSP

The Tradeshow Coach

Lake Placid, NY

“One of my clients commissioned me to create a new publication of my own for them, and simultaneously placed an order for tens of thousands of copies once it was done, before a single word had been written. They ordered similar quantities of my other titles through the year. It makes for an abundant continuity program and they are turning millions of pounds as a result.”

 

- Peter Thomson

Peter Thomson International

Leamington Spa, UK

“We have worked with companies who use many books as premiums to help them sell more of their own product. A local bank used a personal finance book as a business gift to new clients opening savings accounts. The promotion was geared toward high school and college graduates. The book featured information on loans, investing, and saving techniques as well as information on stocks, bonds, and other investment vehicles. The bank realized that an educated customer is a long term customer, and focusing on young clients insured years of good relationships. Over 7500 books were sold on short discount.”

-Brian Jud, Author

Beyond the Bookstore

Avon, CT

See Why This Site’s For You

You have questions, no matter whether you’ve been on the information products journey for awhile or are just starting. This site has answers or tells you where you can find them.

You are: a coach, consultant, author, professional speaker, solopreneur, solo practitioner, mompreneur, baby boomer, educator, or corporate employee.

Remember the day your Significant Other “suggested” you go get a job or go back to the corporate one you had, and stop trying to make money writing about your experiences? What do you think the reaction will be when you flash a nice 5-digit check you get for the licensing deal you make for using your content? Needless to say, you’ll probably never hear the word “job” coming at you in your home again.

Or you’ve been imagining the day you leave that corporate job for good and do something that would make you really happy. All the passion you have bubbling out of you for that hobby or all those years you’ve spent gathering a wealth of unique professional knowledge. Now you can share your knowledge and passion with people who can hardly wait to receive it and pay you handsomely for it.

Eager to start or expand your family, you want an outlet for your intellect that’s flexible enough to let you be there to enjoy your kids. Create shorter information products that become a whole product line, without ever missing the baby’s first step, a single soccer game, or a school play.

You’re a professional speaker who has been selling products from the platform forever, dragging inventory with you, and realizing there’s more to be had than what you’re harvesting. Think about what an introduction to a large-quantity buyer at that company would mean for your checkbook and your lower back.

Making the shift from exchanging time for dollars to more of your revenue from products has you scratching your head. Even though your practice is thriving, you’d love to be making money in ways that aren’t attached to your calendar every day (and evening) of the week.

You thought you’d never finish writing your 200-page book and you’re the one who now has pallets of them sitting in your garage. Imagine what it would be like to call your favorite shipping company to pick up all those books and deliver them to one client. And the entire next print run goes directly from your printer to the same client who wanted more than the thousands that were in your garage. Yes, you came to the right place!

Join now so you get all this great stuff from the very beginning, at prices you’ll love.

Remember, Here’s What You’ll Get Every Month

… for as many months as you’d like, at a price that’s a fraction of ourconsulting and many of our products. As a Deluxe Member, you’ll get all of this:

Experience all of this Membership support for only $47 per month .

As a joining bonus, we’ve made special arrangements for you to immediately get a downloadable copy of Barbara McNichol’s “Word Trippers” and Brian Jud’s 300+ page “Beyond the Bookstore” (exact content as his printed book) and his downloadable planning forms from the content of an accompanying CD-ROM for creating a customized marketing plan and Profitability Calculator. Get your share of the multi-billion dollar non-bookstore market with this information. More than half of all books and other information products sold every year are sold outside of bookstores. Find out where, and how to reach them.

Join Today!

Your credit or debit card will automatically be billed  each month. You can cancel your membership any time. There’s no catch and no strings attached.

 

Monthly support for your business is  $47 per month Do It Differently, Do It Better, Do It Now

What this all boils down to is you’ve got a chance to do it differently than most people ever will, people who are struggling to get their message out to a large audience and make some good money doing it, people who are stuck as you move ahead. We’re looking forward to working and playing together with you, NOW!

Prosperously yours,

Paulette

JOIN NOW

                                                               $47 /Monthly

 

 

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                   Join now to get this monthly support for your business for the reasonable investment of  only $47 per month