Learn Specific Strategies to

Make Some REAL Money in Publishing  

Sell Info Products in Ways You Never Imagined

Get the Help You Want When You Want It!

 

   Paulette Ensign's Publishing Prosperity Mastermind is the answer.

From: Paulette Ensign

San Diego, CA, USA

Monday, 3:27 p.m.

Dear Colleague

Have you noticed how hard it is to make any real money selling

one copy of one product to one person, whether you're writing books

or other info products, self publishing or getting published by someone

else, digital products or printed version?

 

Better Than Traditional Publishing

If all you've ever known is the world of traditional book publishing,

you think bookstores are the only way to go (once you find that prized

agent and publisher, and get a meager advance, if any), that the agent,

publisher, and bookstore are all tough to get into, and that you'll get

unusable returns on those bookstore orders. Not my idea of a good time,

and probably not yours, either.  After all that work to write and produce

the book or any other information product, what you've got to show for

it is pallets of cartons of that product sitting in your garage. Who wants

that? There has got to be a better way to get your knowledge out there

and make substantial money from it.

Better Than Only Internet Publishing

And that's not all. What about all the magic and hoopla about how easy

it is to sell digital products on the Internet? No fuss, no muss, no production,

just steady income coming in. Not necessarily. You still have to market your

products, no matter what. And you've got to sell a whole lot of them before

you see anything resembling enough revenue to leave your corporate job or

buy that car you've wanted once you hit publishing stardom. It seems like

a wild goose hunt, doesn't it? I know just how you feel. But read on...

Step Right Into More Income Now

Increase your income in no time flat as a member of Paulette Ensign's

Publishing Prosperity Mastermind, focused on "one to many" instead of one

to one. I have a hunch you're going to love learning to:

• Sell tons of copies to corporations, associations, and non-bookstores.  
• License your info products to companies, websites, and publications.  
• Make lots more money than selling single copies of single products to

single end users.        

Imagine creating a single product, selling thousands (or hundreds of thousands) of

copies to one buyer, who wants other formats from you as soon as possible. This

is NOT about the same old Internet Marketing gurus you bump into every time you

turn around - not even close. They don't show you how to sell thousands of your            products to individual companies, associations, and websites, to buyers who use

what you have as promotional tools to prompt more sales for themselves. Create

one product as the basis for many products. Then sell them in bulk. We'll show you

how.

 

Here's What's In Store, Especially For You

As a member of Paulette Ensign's Publishing Prosperity Mastermind, this is

a taste of what you'll get as carefully hand-picked experts share their

first-hand knowledge with you. Each of these topics is a theme of a month

during the next year and then some. We cover the gamut, as you'll see.

 

1. Create Publicity-Worthy Products

with Marcia Yudkin

Give a ho-hum product a creative twist, and you gain a huge advantage in

obtaining publicity for it. This session explains more than a dozen ways to

turn either an information product (book, CD, report) or a tangible product

(T-shirt, gift basket) into something that reporters and talk-show hosts can

hardly resist helping you promote. Then you learn how to create and take

full advantage of the publicity opportunities that present themselves to you.      

Did you miss this live session?

Get the MP3 audio recording, the PDF transcript, or both.

 

2. Go from Entrepreneur to Infopreneur 

with Stephanie Chandler

An infopreneur is someone who sells information. Everyone is an expert at

something. That expertise can generate tremendous income opportunities

from information products. Whether you want to add revenue streams to

your existing business or launch a new business as an infopreneur, this

session is loaded with resources and ideas to help you create and sell

information products.  

Did you miss this live session? 

Get the  MP3 audio recording,  the PDF transcript , or both.

 

3. Create Best-Selling Titles  

with Claudia Gere

An information product title must attract immediate attention, be memorable,

and descriptive. Learn what else a title must do to sell more books, booklets,

audio products, and programs. Learn formulas for creating must-read titles for

all your information products and how to side-step some of the more common

mistakes.

Did you miss this live session?

Get the MP3 audio recording, the PDF transcript , or both.

4. Listen and Respond to the Demand for Audio  

with Caleb Scoville

Explore how and why to use audio for creating additional products and

upgrading existing products. Discover the simplest ways to develop your own

audio products, what software to use (some is even free!), and various audio

formats for different situations. Whether you've ever done an audio product or

not, you'll find a wealth of easy-to-understand information about services and

utilities to use -- automated recording services, conference lines, and more.

Find out the good, the bad, and the terrific about interviewing someone as a

way to create a product, and your best choices when it comes to deciding

about outsourcing the audio or doing it yourself.

 

5. Build a Foreign Rights Revenue Stream  

with Bob Erdmann

A respected publishing industry veteran and foreign rights Expert demystifies

the process for you. Let him help you to build a new revenue stream to make

your publishing venture much more profitable.  In a step-by-step plan he will

show you how to make foreign rights a very meaningful part of your publishing

future.

 

6. Make More Money Selling Info Products to Corporations, Associations, the Military, and More 

with Brian Jud

Every year, more books are sold to buyers in market segments outside of

bookstores than are sold in bookstores. Corporations, associations, schools,

government agencies, and the armed services can buy books and other

information products in large quantities and on a non-returnable basis. Are

you getting your share of these sales and profits? You will discover in this

session how to find new markets for your existing titles, locate new users

for your existing information, find new uses for your basic information, and

increase your sales and profits.

 

7. Make Your Voice Sing - the Power of Great Editing

with Barbara McNichol    

Tap into the power of expert editing for your nonfiction books, booklets,

and articles so you can:  

• Make your voice "sing" on the page.  
• Ensure your manuscript "hits the mark" you intended.
• Learn about the different types of editing and how to find the right

        one for you.

• Put out a book or other information product that people in your target

        audience can't wait to read.

How can you better convey your expertise in print? Tune in to this session.

 

8. Successfully Choose and Work with Publishing Service-Providers   

with Andrew Chapman

If there's one constant in the midst of the changing face of publishing, it's

the need to work with vendors. Whether contracting with an audio or video

producer, proofreader, designer, printer, or other service-provider, your

ability to choose and work with them can make or break your project --

and your bank account. Unfortunately, it can be a case of "you don't know

what you don't know" that can lead to costly confusion and choices. Learn

a solid system to use in your vendor relations to help ensure the best

outcome possible.  

 

9. Develop Profitable Spin-Offs of Your Published Products

with Lee Silber

We all know it's good for the environment to recycle. It's good for your

business and bank account, too. For years our guest Expert was busy

producing everything from books (14), businesses (7), and workshops (800).

This created a lot of waste. So he started repackaging and reselling his earlier

works and found financial success . . . again. Let him show you how to do it, too.

 

10. Bundle Up for Bigger Bucks  

with Pat Price

Want to increase your sales without investing more time or money? It's easy

when you use the power of bundled offers. Companies from McDonald's to

Ginzu knives have successfully used this tactic for years. And you can, too.

Learn how to package, price, and promote your own bundle for bigger sales.

 

11. License Your Info Products and Contents to Websites,

             Companies, and Publications

with Paulette Ensign

Granting specific rights to someone else to use your content or produce your

product is one of the least-tapped sources of revenue and ways of extending

your message both within and beyond your own country. Plus it's 100% profit.

Find out some of the endless ways you can leverage what you've done once

to reap repeated and huge rewards for a very long time.  

 

12. Publish Your Way to Principled Profit  

with Shel Horowitz

Learn first about basic principles and examples of how and why ethical, Green,

cooperative businesses are better poised to succeed. Our presenter will then

move into specific marketing methods that ethical publishers can use to build

a market at little or no cost.  

 

13. Sell Your Products to Big Companies  

with Jill Konrath

There's gold waiting in the corporate coffers for information product developers

like you. The question is, how do you gain entry to the kingdom of the company?

Once you've identified the right company,  how do you find the right person, and

what do you say then? Not only is that where the real revenue is to be made, it

can be made repeatedly with the same client once you know how. 

 

Check back here soon to see who else we've added to the

roster of Expert Interviews for the end of 2009 and into 2010.

     +_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+

 

Skip the Pitch-Fest

Of course each expert has products and services to go beyond the content

that is presented. However, the calls will be anything but a "pitch-fest." These

presenters are way too seasoned, savvy, and successful for that. Supporting

your success with topics from these experts every month provides you articles

related to the live meeting and a members-only electronic newsletter focusing

on that topic.

Free with Membership

There will be a free downloadable MP3 audio recording of each live class, and

a PDF text transcript of each phone session as part of your membership, whether

or not your schedule allows you to attend the live sessions.

You can brainstorm about the topic of the month or anything  else on your

mind about publishing prosperity at the additional monthly one-hour "open mic"

telephone discussion.  

And the PublishingProsperityMastermind.com blog gives you a chance for more brainstorming and networking with colleagues worldwide, any hour of the day or

night, in any time zone by reading and commenting at the blog.

This is probably a lot of uncharted territory for you. It is for many people, just like you, who have tons of knowledge to share, a message to get out into the world, and a desire

to make some decent money in the process. But I'm getting ahead of myself

here.

• Are you clueless about where to start?

• Do you start and not finish creating books, booklets, or audio programs, or never start at all?

• Are you feeling professionally isolated?

• Would you like to sell in bulk and need input about how to do that?

• Do you want to be an author without spending time or money writing a whole  big book?

• Is your budget just shy of affording private consulting fees yet you want          ongoing support for marketing your business and developing products?

• Are you looking for enthusiastic sounding boards and connections for your ideas?

• Do you realize you may not even know what it is you don't know?

 

Here's What You'll Get as a Deluxe Member

Every month, for as many months as you'd like, at a price that's a fraction

of our consulting and many of our products, as a Deluxe Member you'll get:

 

• Expert Interview teleclass one-hour live monthly with open Q and A
• MP3 audio file of the live Expert session
• PDF text transcript of the live Expert session.
• Open telephone discussion one hour a month - any topic you want to discuss
• Articles - several new each month
• Blog - specific to this community
• Newsletter - private members-only monthly electronic 
• Bonus for joining - Brian Jud's "Beyond the Bookstore" 300+ page PDF book

plus his Planning Productivity Excel Spreadsheets

 

Don't Take My Word For It

Here's What People Are Saying

 

"Paulette Ensign's coaching has pushed me far beyond "just" my booklet

to think of other products, potential customers, translation to another

language, a CD, and other booklets. She has helped me sort through

several marketing choices so that I can better grow my business. She

has also provided valuable lessons for the "back office" of my business;

cost management and financial controls. Thanks, Paulette"

 

                 -Tom Huberty, CEO

BetterRunCompany.com

  Minneapolis, MN

 

"A corporate client of mine licensed my publication for a tidy 5-digit sum,

and only expects to produce a couple hundred copies. And it was a

corporate department I never would have considered as a potential buyer."   

 

  - Amy Showalter

Momentum and Motivation for Grassroots Success
Columbus, OH

 

"Your welcoming comments on your Expert Interview calls provided a

feeling of belonging.  I'm a retired school teacher and I know for sure that

if students don't feel welcome in your class they are not in a condition to

perform. Your dialog provides hope that yes, this is a doable thing; the

booklets. There as humor enough to ease tensions and open the mind to

make it more of a game than a daunting challenge. Your dialogue and

materials set specific and realistic expectations. And of course your

constant encourgemet by your role modeling and comments educes the

best in us fledglings. You have great patience which is the sign of a great

teacher.  I call it indomitable perseverance. Your intertwining notes of

appreciation and thanks are encouraging."

- Robert Barta

Universal Publishing

Shoreline, WA

"Paulette is a rare professional who really cares about each of her clients

to make sure they succeed and get a lot more value for what they paid her.

Working with Paulette, I felt like I had acquired my own personal mentor

who was and will always be there with great ideas and support whenever

I sit down to write my booklet or my book. I couldn't have done it without

your support, Paulette."
 

 

- Dr.Dalia Esh-Lavon

Author of The Magnetic CEO

Chicago, IL

 

"I certainly believe in the power of booklets. To date, I've written several

customized booklets that have been translated into four different languages

and sold over 250,000 copies. My clients are looking for quick, simple,

how-to information that they can easily implement. Booklets are one of my

all time favorite recipes for success."

 

- Susan Friedmann, CSP

The Tradeshow Coach

Lake Placid, NY

 

"One of my clients commissioned me to create a new publication of my own

for them, and simultaneously placed an order for tens of thousands of copies

once it was done, before a single word had been written. They ordered similar

quantities of my other titles through the year. It makes for an abundant

continuity program and they are turning millions of pounds as a result."  

 

 

- Peter Thomson

Peter Thomson International

Leamington Spa, UK

"I've now sold over a million booklets through licensing deals based on what

you taught me. Does that make me Number One?"

- Kevin Martyn, Consultant
South of England, UK

 

"We have worked with companies who use many books as premiums to help

them sell more of their own product. A local bank used a personal finance

book as a business gift to new clients opening savings accounts. The

promotion was geared toward high school and college graduates. The book

featured information on loans, investing, and saving techniques as well as

information on stocks, bonds, and other investment vehicles. The bank realized

that an educated customer is a long term customer, and focusing on young

clients insured years of good relationships. Over 7500 books were sold on short

discount."

-Brian Jud, Author

Beyond the Bookstore

Avon, CT 

 

Let Your Clients Pay to Market You     

Yes, you read that right. It's not a typo.Your client buys from you then

distributes your product as a way of promoting his or her own product, service,

or cause. You've seen things like "Free gift with purchase" or "Get a gift when

you open an account with us or join our group or renew your subscription."

Those are just a few ways your information products are used by your bulk

buyers. Every time your buyer does that, you are each promoted at the same

time. And what's more, you were paid for the privilege. Pretty terrific, isn't it?  

Sell your fully produced, customized product, or license specific rights to use

your content for large sums to large companies, associations, and websites.

Make a whole lot more than selling one copy at a time to one person at a time,

while being marketed by your buyer.

Don't know how to do that?  We'll show you how.

A license can be (and has been) $500, $1500, $12,500, $30,000 and more, and

it can be recurring on a renewal basis - with your client doing all the work to

print or translate and edit and distribute. You write it once, sell it many times.

Your client also markets your info products for you each and every time the

product is given away or resold. It's far from unusual for a recipient of such a

"gift" to want to know how to get copies for their own company's promotional

use.

You make more revenue and your message reaches a much larger audience in

the process. It's as simple as that.

 

See Why This Site's For You

You have questions, no matter whether you've been on the information

products journey for awhile or are just starting. This site has answers or

tells you where you can find them.

You are: a coach, consultant, author, professional speaker, solopreneur,

solo practitioner, mompreneur, baby boomer, educator, or corporate

employee.

You're ready to start something new with your knowledge, expand what

you've already started, or refine what you've got, with whatever time and

resources you have, and make money from it, lots of money.

Remember the day your Significant Other "suggested" you go get a job or

go back to the corporate one you had, and stop trying to make money writing

about your experiences? What do you think the reaction will be when you flash

a nice 5-digit check you get for the licensing deal you make for using your

content? Needless to say, you'll probably never hear the word "job" coming

at you in your home again.

Or you've been imagining the day you leave that corporate job for good and

do something that would make you really happy. All the passion you have

bubbling out of you for that hobby or all those years you've spent gathering

a wealth of unique professional knowledge. Now you can share your knowledge

and passion with people who can hardly wait to receive it and pay you

handsomely for it.

Eager to start or expand your family, you want an outlet for your intellect that's

flexible enough to let you be there to enjoy your kids. Create shorter information

products that become a whole product line, without ever missing the baby's first

step, a single soccer game, or a school play.

You're a professional speaker who has been selling products from the platform

forever, dragging inventory with you, and realizing there's more to be had than

what you're harvesting. Think about what an introduction to a large-quantity

buyer at that company would mean for your checkbook and your lower back.

Making the shift from exchanging time for dollars to more of your revenue from

products has you scratching your head.  Even though your practice is thriving,

you'd love to be making money in ways that aren't attached to your calendar

every day (and evening) of the week.

Although you love your life as an educator, you'd also love to find some ways

to bring more income into your pocket beyond trying to play catch-up during

school breaks. You've got a wealth of valuable information to share with the

greater world, and this is an ideal way to do it.

You thought you'd never finish writing your 200-page book and you're the

one who now has pallets of them sitting in your garage. Imagine what it

would be like to call your favorite shipping company to pick up all those books

and deliver them to one client. And the entire next print run goes directly from

your printer to the same client who wanted more than the thousands that

were in your garage. Yes, you came to the right place!

Join now so you get all this great stuff from the very beginning, at prices

you'll love.    

Remember, Here's What You'll Get  Every Month

... for as many months as you'd like, at a price that's a fraction of our

consulting and many of our products. As a Deluxe Member, you'll get all of this:
 

• Expert Interview teleclass - live monthly one-hour with open Q and A
• MP3 audio file of the live Expert session
• PDF transcript of the live Expert session
• Open telephone discussion one hour a month - any topic you want to discuss
• Articles - several new each month based on the theme of that month
• Blog -specific to this community
• Newsletter - private members-only monthly electronic 
• Bonus for joining - Brian Jud's Beyond the Bookstore 300+ page PDF of

his book plus his Planning Productivity Excel Spreadsheets.

 

Experience all of this Deluxe Membership support for only $47 per month or $470 per year (get two free months when paying annually).   

As a joining bonus, we've made special arrangements for you to immediated get

a downloadable copy of Barbara McNichol's "Word Trippers" and Brian Jud's 300+ page "Beyond the Bookstore" (exact content as his printed book) and his downloadable planning forms from the content of an accompanying CD-ROM for creating a customized marketing plan and Profitability Calculator. Get your share of the multi-billion dollar non-bookstore market with this information. More than half of all books and other information products sold every year are sold outside of bookstores. Find out where, and how to reach them.

 

What Book Marketing Pros Are Saying About

Brian Jud's "Beyond the Bookstore"

 

"To sell more books in less time and have more fun doing it, read Beyond

the Bookstore. You will discover the secrets of reaching the often missed,

big opportunities that will help you make a difference for your future sales

and a great profit for yourself now." 

 

- Mark Victor Hansen,co-author
#1 best-selling ChickenSoup for the Soul

"I sold one-third of the first print run for Principled Profit:Marketing That Puts

People First to Southwest Airlines. Following Brian's road map, I expect to

continue to enjoy profitable non-bookstore sales for the life of its print run."      

- Shel Horowitz,

copywriter/marketing consultant

 

Joining now as a charter member saves you time and money, and starts you

making money right away. These introductory rates will definitely increase for

new members at some yet-to-be-determined point in the future. Yours stays

locked in forever at the rate you pay when joining as long as you maintain an

uninterrupted membership. You will also get all benefits listed as part of your

membership when joining. Members joining later or those who return will have

the option of buying earlier-presented classes' MP3's and transcripts if they

want that valuable information.

Got questions? Let us know what they are and any other membership benefits

you'd like to see added or changed in some way.  All suggestions will be

considered. Some will probably be implemented.

 

Join Today!

Join the Deluxe Membership today. Your credit or debit card will automatically be billed

either each month or annually, based on your choice. You can cancel your membership any time.  There's no catch and no strings attached. The only refunds issued will be pro-rated annual memberships.

Click below to lock in your charter membership. You will receive an electronic

receipt from our 100% secure shopping cart.  

 

**** Yes, Paulette, I am excited about becoming a charter member of your Publishing Prosperity Mastermind so I can streamline my path to making more

money in my business now with information products.  

 

Deluxe Membership         $47 per month     or       $470 per year  

 

*** Free Membership***

How would you like free membership in Paulette Ensign's Publishing Prosperity

Mastermind?  In fact, how would you like us to pay you to be a member? What

a deal, huh?   Receive 30% commission for each person who joins through your

single-tier affiliate membership link* Before you know it, not only will you have

exciting business conversations to share with your friends, colleagues, family, and           new joint venture partners, you'll be getting paid to do it. Talk about a great return

on your investment.

* Only those who join directly through your unique affiliate link will be credited

to you. You will continue receiving 30% commission for as long as you and your

affiliates remain members, at whatever level they join. You must be a member

of PublishingProsperity.com to be an affiliate.

Do It Differently, Do It Better, Do It Now 

What this all boils down to is you've got a chance to do it differently than most

people ever will, people who are struggling to get their message out to a large

audience and make some good money doing it, people who are stuck as you

move ahead. We're looking forward to working and playing together with you,

NOW!

Prosperously yours,

Paulette

JOIN NOW

 $47 /Monthly or $470 Annually

 

 

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858-481-0890 (Pacific Time) San Diego, CA 92130
paulette @ tipsbooklets.com